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| 标题 | 美国留学 广告专业的分支及课程内容 |
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美国在传媒行业做得是很超前的，有许多先进的理论与实践，所以无论是新闻专业还是广告专业、影视传媒专业，每年都吸引大量的留学生前去学习。可以说美国留学可以接触到很多优质资源，美国的广告专业也不例外，可以接触广告界前沿信息，是不可多得的。下面一起了解一下美国的广告专业： 美国广告学专业分支专业： Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research. Creative Track: The creative track will prepare students for careers in art direction or copywriting. Thesis Track: The thesis track will prepare students for careers in marketing research or education. 美国广告学专业主要课程内容： 综合基础课程Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 以下是任一方向的课程 管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising 创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester) 研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track 美国广告学专业研究生职业前景： 就业方向：广告设计人员，企划人员，美术指导，广告客户经理，广告销售策划，资深写得可以做到广告创意总监等。 就业市场：广告代理公司，传媒业，或者组织机构的市场策划，研究机构等。 |
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