/ˈgɪmɪk ||; ˈgɪmɪk/noun [C] an idea for attracting customers or persuading people to buy sth （为了招徕而想出的）点子，花招，噱头: New magazines often use free gifts or other gimmicks to get people to buy them. 新办的杂志经常用赠品或其他花招来招徕读者。