1 (especially US 尤为美) (technical术语) the activity of selling goods, or of trying to sell them, by advertising or showing them 销售或促销活动

2 products connected with a popular film, person or event; the process of selling these goods 与热门电影、人物或事件有关的产品；该类产品的销售活动: millions of dollars' worth of Tarzan merchandising 价值数百万元、与《人猿泰山》中的泰山有关的商品